TSNN Feature: AI Tools That Keep Your Trade Show Content Working Year-Round

Four trade shows are turning live conference sessions into year-round digital assets.
Plus, a curated list of the top AI tools for session summaries, takeaways, and video clips.

By Loren Edelstein — October 13, 2025

The Changing Lifecycle of Trade Show Content

Today, IMEX America’s expo hall at Mandalay Bay is quiet. The buzz of 17,000 participants has faded—but the content lives on.

Most trade show sessions have a short shelf life. Despite the effort organizers put into programming, educational content is rarely repurposed, often forgotten, and almost never monetized.

AI is changing that. A new generation of tools is helping event teams transform live sessions into lasting digital assets—fueling post-event marketing, sponsor ROI, and year-round engagement.

Snapsight: Real-Time Intelligence at IMEX America

IMEX introduced Snapsight at its America and Frankfurt shows in 2024 to help attendees absorb more content than ever.

Integrated into the IMEX mobile app, Snapsight delivers real-time session summaries and personalized intelligence reports, giving attendees takeaways from sessions they missed while creating a searchable archive of insights for organizers.

“Thanks to Snapsight, there are key takeaways for the majority of sessions in the app.”
— Tahira Endean, Head of Programming, IMEX America

Snapsight’s capabilities—multi-language support, AI-powered summarization, and personalized knowledge extraction—continue to redefine how events generate and deliver value.

Conference AI: From Raw Footage to Revenue

At Informa’s SupplySide Global, organizers are using Conference AI to extend the value of their education programming long after the show ends.

This year’s event (Oct. 27–30, 2025) will rely on Conference AI to:

• Summarize sessions in real time

• Generate highlight reels

• Create branded video clips for sponsors

What once took three weeks to edit and distribute will now be ready in days.

“So much valuable content happens on stage, but it’s hard to repurpose effectively. Conference AI helps us turn that into ongoing engagement and monetization.”
— Amanda White, CEM, Conference Content Director, Informa

Conference AI will power Informa’s growing content library—supporting sponsor visibility, attendee engagement, and long-tail revenue opportunities.

NoteAffect: Elevating Learning at Expo! Expo!

NoteAffect takes a different approach—focusing on learning outcomes and attendee engagement.

The platform captures audio and visual content, transcribes sessions, and generates personalized handouts for participants. Features include multilingual captioning, interactive note-taking, and searchable recordings.

This tech resonated with the National Fire Protection Association (NFPA):

“As our attendance demographics shift toward Millennials and Gen Z, we’re meeting expectations for engaging learning experiences. Even our older attendees found it easy to use.”
— Holly Roderick, CMP, CEM, NFPA Senior Director of Member Experience

In 2025, IAEE announced a collaboration with NoteAffect for the upcoming Expo! Expo! in Houston, underscoring how AI can turn passive listening into active learning.

The Takeaway: Harness the Value of Your Content

As AI tools become more accessible, trade show organizers have a new opportunity to rethink post-event strategy.

Content is intellectual inventory—and when repurposed intentionally, it becomes a pipeline for engagement, sponsorship, and community building.

When the buzz fades, your content should keep working.

Top AI Tools for Session Summaries, Takeaways, and Video Clips

Here’s a quick look at leading AI tools that help show organizers maximize the value of their programs:

🧠 Snapsight

Real-time session summaries, personalized insights, and multi-language support integrated into event apps.

🎥 Conference AI

Transforms raw event footage into highlight reels, insight reports, and monetizable content packages for organizers.

✏️ NoteAffect

Generates personalized notes and engagement analytics, enhancing learning outcomes and attendee participation.